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The Net Takeaway: Too Much Advertising?

OTHER PLACES OF INTEREST

Danny Flamberg's Blog
Danny has been marketing for a while, and his articles and work reflect great understanding of data driven marketing.

Eric Peterson the Demystifier
Eric gets metrics, analytics, interactive, and the real world. His advice is worth taking...

Geeking with Greg
Greg Linden created Amazon's recommendation system, so imagine what can write about...

Ned Batchelder's Blog
Ned just finds and writes interesting things. I don't know how he does it.

R at LoyaltyMatrix
Jim Porzak tells of his real-life use of R for marketing analysis.

 

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Too Much Advertising? · 05/02/2005 03:46 PM, Marketing

In my rush to get out of Heathrow recently (Lufthansa lost my return ticket, then found it, etc. etc.), I was stopped by one of the more annoying advertising gimmicks I’d ever seen.

AdRail

Appears to be more popular in the UK than here… but I’m sure its coming.

More examples here.

Trust me, the last product I want to buy is the one that’s so desperate that it buys space on the escalator rail. Oh, and great recall factor: I can’t remember who it was who advertised there. Good use of money.

Now, if they provided a service by giving scrolling news or something, so as I went up, I could see stocks, news, or sports scores… now that is something worth sponsoring… but this is just plain dumb.

BTW, HowStuffWorks has a great section on how escalators work, in case you are wondering how they clear all the leftover stairs out of the basement.

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