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The Net Takeaway: Why do companies lie?

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Why do companies lie? · 03/23/2006 03:26 PM, Tech

I posted previously about the question Why can’t companies police themselves?. I get even more annoyed when companies lie.. esp companies I like.

March 14, 2006: http://news.zdnet.com/2100-9584_22-6049853.html
“Dell has moved to quash rumors that suggested the company has acquired rival PC vendor Alienware.”

March 15, 2006: http://desktops.engadget.com/2006/03/15/dell-non-denies-alienware-buyout/
“Dell non-denies Alienware buyout”

March 22, 2006: http://www.pcmag.com/article2/0,1895,1941384,00.asp
“It’s Official: Dell Beams Up Alienware”

Alienware isn’t public. Dell is, and there are requirements around disclosure; I get it. But instead of denying the takeover, why not just say “No comment”. Don’t agree, don’t disagree, don’t lie, don’t give false direction, just say no comment. Why is that so hard?

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  1. Then again, after you have participated in one or two “focus groups”, you might also ask “why do customers lie?”

    Perhaps we were wrong in trying to manage Customer Relationships. Maybe it would have been more correct to refer to it less as a Relationship than an Affair…
    Matthew Roche    Apr 13, 06:22 PM    #


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