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The Net Takeaway: Most Improved Camper

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Most Improved Camper · 04/23/2007 05:19 PM, Trivial Marketing

Since no one wants to be seen as bad, just less good:

U.S.D.A.’s Meat Grades:
1. Prime
2. Choice
3. Select

Cog psych people can wax rhapsodic on anchoring and labeling, but the truth of the matter is that powerful lobbies force the US govt. to be, in effect, politically correct. Why? Well, note that Inspection is mandatory but Grading is voluntary and the service is requested and paid for by meat and poultry producers/processors. So, if they are going to grade themselves, might as well stack the deck.

This post stimulated by the Portfolio Magazine Guide Eat Sheet Guide to Steak which has lots of other explanations of fancy words in steak house menus. Luckily, I rarely wind up in these types of restaurants to even be confused by these words.

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