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The Net Takeaway: Web Sites are Journeys...

OTHER PLACES OF INTEREST

Danny Flamberg's Blog
Danny has been marketing for a while, and his articles and work reflect great understanding of data driven marketing.

Eric Peterson the Demystifier
Eric gets metrics, analytics, interactive, and the real world. His advice is worth taking...

Geeking with Greg
Greg Linden created Amazon's recommendation system, so imagine what can write about...

Ned Batchelder's Blog
Ned just finds and writes interesting things. I don't know how he does it.

R at LoyaltyMatrix
Jim Porzak tells of his real-life use of R for marketing analysis.

 

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Web Sites are Journeys... · 09/17/2007 01:15 PM, Analysis

The aspect of narrative, of understanding user clicks over time, is a hugely missing part of most web site analytic tools and approaches. (Its also a missing part of most marketing campaigns, but I digress.)

Here are some good links to get people thinking about what the next generation needs to look like, by looking at this approach to designing sites:

Web Sites Are Journeys Not Structures

An Introduction To User Journeys

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  1. Great post Michael! I’ve already armed the troops here with these links – easily extrapolated to the email experience…


    John Doub    Sep 24, 07:03 PM    #


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