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The Net Takeaway: More on the Subservient Chicken

OTHER PLACES OF INTEREST

Danny Flamberg's Blog
Danny has been marketing for a while, and his articles and work reflect great understanding of data driven marketing.

Eric Peterson the Demystifier
Eric gets metrics, analytics, interactive, and the real world. His advice is worth taking...

Geeking with Greg
Greg Linden created Amazon's recommendation system, so imagine what can write about...

Ned Batchelder's Blog
Ned just finds and writes interesting things. I don't know how he does it.

R at LoyaltyMatrix
Jim Porzak tells of his real-life use of R for marketing analysis.

 

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More on the Subservient Chicken · 04/14/2004 07:41 PM, Marketing

Wired mentions that CP&B think that the site is a success b/c of the 20 million “hits”. Ok, so it got lots of attention.

But does it do what its supposed to do? Does it give BK any cachet? Or sales? Or is it simply just so goofy that people like poking it, like the fascination ten year olds have with an old garbage bag humming with flies?

I still think it will go down as yet another example of attempting to create cool instead of being cool.

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