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The Net Takeaway: IndexTools migrating towards Free...

OTHER PLACES OF INTEREST

Danny Flamberg's Blog
Danny has been marketing for a while, and his articles and work reflect great understanding of data driven marketing.

Eric Peterson the Demystifier
Eric gets metrics, analytics, interactive, and the real world. His advice is worth taking...

Geeking with Greg
Greg Linden created Amazon's recommendation system, so imagine what can write about...

Ned Batchelder's Blog
Ned just finds and writes interesting things. I don't know how he does it.

R at LoyaltyMatrix
Jim Porzak tells of his real-life use of R for marketing analysis.

 

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IndexTools migrating towards Free... · 04/15/2008 05:34 PM, Tech

Dennis Mortensen, head of IndexTools, puts it a bit differently than I do… IndexTools (Yahoo!) Web Analytics goes FREE!

I would caveat this by pointing out that its not totally open to the world yet.

Further to this, it should be noted that Yahoo! (I should probably teach myself to say – we – at some point) does not intend to add any new partnerships or direct clients in the short to midterm, while we prepare for the next rollout wave.

So, current customers can stop paying, current agencies can stop charging for use (if they wish to pass through the cost savings), and we start the journey towards totally free. But if aren’t currently a user, you have to wait just a bit longer. Or cozy up to some of the great reseller/partner agencies, perhaps starting here.

But it’ll be worth the wait. Because the price is not the value of this offering: free is just the candy coating on top. Don’t judge it by free, judge it by what it can can do for you. Soon, you’ll wonder why you ever used anything else.

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