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The Net Takeaway: Segmentation -- Quantivo Gets It.

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Segmentation -- Quantivo Gets It. · 09/06/2008 10:58 PM, Analysis Marketing

Look back at my long post on What Web Analytics Is Missing, and you see segmentation all over it.

Now look at Quantivo and see the future coming to life. And its not from any of the web analytics guys.

It starts here. Combine behavioral info from all sources to understand customer needs and predict customer actions… and deliver as a hosted service.

We’ll look back, and wonder how the web analytics companies let this slip out of their fingers.

Quantivo are presenting at the Demo show, so we’ll see more from them soon.

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