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The Net Takeaway: Strategic Database Marketing... a great read

OTHER PLACES OF INTEREST

Danny Flamberg's Blog
Danny has been marketing for a while, and his articles and work reflect great understanding of data driven marketing.

Eric Peterson the Demystifier
Eric gets metrics, analytics, interactive, and the real world. His advice is worth taking...

Geeking with Greg
Greg Linden created Amazon's recommendation system, so imagine what can write about...

Ned Batchelder's Blog
Ned just finds and writes interesting things. I don't know how he does it.

R at LoyaltyMatrix
Jim Porzak tells of his real-life use of R for marketing analysis.

 

HOW DID YOU GET HERE?

baidu.com
https:
https:
baidu.com
nettakeaway.com
https:
https:
google.com
https:
iqworkforce.com

 

 

 

Strategic Database Marketing... a great read · 03/23/2004 04:30 PM, Analysis

Strategic Database Marketing by Arthur Middleton Hughes is one of the best books I have read about using data to market effectively. It gives a usable and applicable introduction to the process of segmenting, creating Lifetime Value Segments (LTV), and understanding what the data can and cannot do. First part is applicable to most businesses, and then the end of the book has a chapter dedicated to the unique problems specific verticals face.

The internet stuff is a bit long in the tooth, but that’s the case for any book on paper which tries to address internet issues. It just moves too fast.

Heartily recommended. And I don’t say that about many marketing or database or analysis books.

* * *

 

  1. Commenting on my own blog. Pathetic. Anyway, just a note that his other books are good, but there are overlaps; just buy the most recently published edition of whatever title you find and you’ll be ok.
    Michael Wexler    Mar 25, 10:51 AM    #


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