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The Net Takeaway: Giveaways to Goose your Traffic?

OTHER PLACES OF INTEREST

Danny Flamberg's Blog
Danny has been marketing for a while, and his articles and work reflect great understanding of data driven marketing.

Eric Peterson the Demystifier
Eric gets metrics, analytics, interactive, and the real world. His advice is worth taking...

Geeking with Greg
Greg Linden created Amazon's recommendation system, so imagine what can write about...

Ned Batchelder's Blog
Ned just finds and writes interesting things. I don't know how he does it.

R at LoyaltyMatrix
Jim Porzak tells of his real-life use of R for marketing analysis.

 

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Giveaways to Goose your Traffic? · 03/24/2009 01:21 PM, Marketing

Scott Bourne is giving away a Drobo (a fantastic SAN-type storage systems) to folks who link to his site http://www.mydl.me or who follow him on Twitter (and Retweet his offers).

http://scottbourne.com/search/drobo talks more about it, and you can follow him on Twitter at http://twitter.com/ScottBourne.

But at the end of the day, is this promotion driven traffic worth it? I can’t even tell you what Scott Bourne does, or why I should listen to him. Clever way to get some buzz, but buzz without substance dies down fast (unless it is goosed with money like the LolCats owners Pet Holdings Inc).

We’ll see if anyone remembers him even a month after he stops giving away things…

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