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The Net Takeaway: Quote of the day...

OTHER PLACES OF INTEREST

Danny Flamberg's Blog
Danny has been marketing for a while, and his articles and work reflect great understanding of data driven marketing.

Eric Peterson the Demystifier
Eric gets metrics, analytics, interactive, and the real world. His advice is worth taking...

Geeking with Greg
Greg Linden created Amazon's recommendation system, so imagine what can write about...

Ned Batchelder's Blog
Ned just finds and writes interesting things. I don't know how he does it.

R at LoyaltyMatrix
Jim Porzak tells of his real-life use of R for marketing analysis.

 

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Quote of the day... · 06/29/2004 02:56 PM, Analysis

“Never try to walk across a river just because it has an average depth of four feet.”
—Milton Friedman

Six Sigma is a great effort on many fronts. One of them is the attempt to change the business mindset about that one number or one set of numbers as metrics. Six Sigma “black belts” preach that no average should be presented without some measure of spread, and even better would be a mini distro or histogram. They are also pretty good about using Taguchi for experimental design, and about beating your own baseline, not some arbitrary industry average.

I suspect Milton would agree with this school of thought. I know I do.

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